What’s The BFD?
Glad you asked.
Walk in already knowing what the business unit needs today. The BFD reads what Fortune 500 executives told Wall Street and turns it into the conversation the business unit is ready to have.
No forms. No credit card. Paste your website and The BFD builds your profile.
The Dig
Scout. Score. Source it.
The Sales Advisor
Strategy. Coaching. Every room after the first.
Why nobody walks into that meeting with the full picture.
A supplier pitched a software company on marketing services. Then he found their earnings call. The CEO was telling investors about patient data security. The CFO was talking about supply chain resilience. Nobody in that room was thinking about marketing. He had been speaking a language they were not listening in.
1
Leadership reports out
Every quarter the CEO and CFO tell analysts what is happening in the business. What is under pressure. What they are investing in. What has to change, and by when.
2
The business units carry it out
Those priorities are handed to the teams doing the work. They feel the pressure first, and they are the ones who will eventually need a supplier’s help.
3
Procurement gets the short version
Sourcing teams are asked to bring in suppliers, but they usually hear the business unit’s priorities in a sentence or two. The supplier reacts to that short version.
4
The BFD reads the same report both sides need
Suppliers learn whether this corporation has the problem they solve. When you walk into the business unit, you already fit.
The Dig
Point The Dig at a corporate target and get back a fit assessment built from what their executives actually said, in earnings calls, SEC filings, and financial disclosures. Built from the documents their own leadership signed, cited to the page, rather than industry summaries.
- Your supplier profile built from your website. No forms.
- Pains, priorities, and budget signals cited to their source, with a confidence rating and what lowers the score
- Honest scoring. When a company is not the right fit right now, The Dig says so and shows you why, so your time goes to the ones that are.
The Q2 2026 10-Q discloses a 2026 to 2027 Operating Model Transformation Program targeting IT platform modernization and AI adoption at enterprise scale, with workforce realignments running through 2028.
What lowers the score: Heavily regulated. AI tools touching member communications face slow, risk-averse compliance gates, and the supplier profile has no healthcare client proof to de-risk that conversation.
Would you like to save this company, or run another one?
The Sales Advisor
A Fortune 500 pursuit is not a meeting. It is a season. From first outreach to a signed pilot can take 18 to 36 months, and every stage has a different room, a different question, and a different way to lose. The Sales Advisor is built from years of doing exactly that, on both sides of the table, and it stays with you for the whole run.
Before first contact
Which door. Which person. What the wedge is, in the buyer’s own words.
The first conversations
The questions to ask and in what order. The objections coming and the honest answer to each.
Getting to a pilot
How to scope one workflow, price it fixed, gate it by milestone, and carry the risk.
Expanding from there
How to tell the story upward, which timing windows are open, and what the next room needs.
- Strategy Session — talk it through. Ask anything about the pursuit and get guidance grounded in their filings.
- Full Report — a room-ready pursuit plan: the wedge, the entry door, the stakeholder map, objection war-game, and talking points.
- Slide Deck Blueprint — presentation structure built around what they care about.
- Every recommendation traced back to the buyer’s own disclosures. Anything it cannot confirm is marked to verify, not guessed.
Where the advice comes from. The Sales Advisor is built on The Growth Engine methodology and years of experience on both sides of the Fortune 500 table, selling into corporations as a supplier and buying from them on the corporate side. That method, plus everything learned the hard way, working for you at two in the morning before the meeting.
The obvious play is the AI governance angle. Every AI vendor in the market is pitching this company some version of responsible AI right now. Walk in with that message and you land in a crowded hallway next to vendors with deeper healthcare credentials. You will be compared on scale, and you will lose that comparison.
You have committed to deploying AI across your operating model at enterprise scale. Thousands of people are now writing AI prompts daily, and you have no standardized system to ensure those prompts produce consistent, auditable outputs. Every inconsistent prompt is a cost leak and a compliance exposure.
Too big to approach company-wide. The bounded first engagement is one workflow inside the services division the CEO named on the earnings call. Do not pitch in the first message. Offer a 15-minute diagnostic conversation.
“You’re too small. We work with enterprise vendors.” Reframe: That is exactly why a pilot makes sense. A 60-day pilot on one workflow, fixed price, milestone-gated, and we carry the risk.
Notice what we did not lead with: the feature list. We started with a $200 billion company’s own filing, then worked backward to find the gap their commitment created. A buyer this size does not care what you sell. They care what problem you solve that they have not solved yet.
They automate outreach.
We inform the conversation.
No one cares what you do. They care what happens to them after you do it. The BFD speaks in outcomes, and it teaches you to.
Coaching for the whole pursuit
Reading a 10-K is table stakes now. Knowing what to do in month nine, when the champion changes roles and the pilot stalls, is not. The Sales Advisor carries years of both-sides experience through every stage.
An honest read, every time
The Dig is built to give you a clear picture, not a hopeful one. When a company is not the right fit right now, it says so, cites why, and helps you turn toward the ones that are.
Both sides, one source
Suppliers and sourcing teams prepare from the same earnings calls and filings. When both understand what the business unit is working toward, the supplier who shows up is a fit.
A guide, not a template
The Sales Advisor does not hand you a document and leave. It walks with you through the strategy, prepares you for the buyer’s questions, and gets you ready for the room.
Be the person the business unit calls first.
Business units decide what they need long before a request reaches you. The BFD reads your own company’s filings the way the business unit reads them, so you walk in already understanding what they are working toward. When the suppliers you bring in move the business, you stop being a cost center and start being part of how the company wins.
“What is the problem that you as the supplier can solve for us? Because realistically, at the end of the day, that is what we are really looking for.”
Vendor management leader, Fortune 100 health insurer
“We do focus a lot on capabilities and not outcomes.”
Procurement inclusion leader, global automaker
If you source for a corporation and want to see how this works from your side of the table, let’s talk.
Start with your next pursuit.
Add more as they open up.
Every plan includes both agents and every kind of output. The Dig is the front door. The Sales Advisor is what you are paying for.
One or two pursuits at a time.
- The Dig + The Sales Advisor
- Supplier profile built from your website
- Strategy sessions, full reports, slide blueprints
A working pipeline of three to five pursuits.
- Everything in Starter
- Run more companies, deeper sessions
- Higher usage for active pipelines
Teams and consultants preparing others for theirs.
- Everything in Pro
- Highest usage tier
- Early access to new features
Every plan starts with a free trial. Build your profile and run your first Digs. No credit card.
Start with a company
you would love to work with.
Paste your website, run your first Dig, and walk into the meeting already knowing what they need.